Christiane who plants trees
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This is me. That's the name I chose for my personal Facebook profile associated with Action Déco. It's also the signature I use in my Instagram posts and newsletters. I had entered this name just for fun, during a Zoom training and the reaction was immediate. Unintentionally, I was noticed, graced with positive comments, I was asked why I had this name.
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This signature arouses curiosity and brings a human dimension to my professional image. It conveys my mission while allowing me to connect seamlessly to my company's name.
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Occasionally I am asked why I don't do what a decorating company does, which I won't name here. She sells decorating products, I sell emotions. While she talks about dimensions, measurements, I talk about my artists and reforestation.
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It bothers me that "you have to look at what the competition is doing". I am to believe that there is room in the sun for everyone. The competition can go after those who store for prizes, but that's not the clientele I want. The one I want is the one who is looking for a particular element of decoration, something that awakens an emotion, a memory, a tangible reminder of a life passage.
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I want someone who will be able to say with pride that their purchase contributed to planting 2 trees and that they found a very human dimension at Action Déco.
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As for Nicole who only had eyes for a particular work of Chantal Bourque during her vernissage, because she saw the beautiful region of St-Donat where she spent many seasons at the family cottage. As for those who congratulate me for doing my part for the planet in this way.
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Of course, I'm going to see, I'm inspired by some good ideas that I can find elsewhere. But I'm sticking to my own path. I'm not the only one planting trees through a company. But I am the only one to make it my mission statement, considering the products I sell.
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And I'm very proud of it.
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Action Déco, your wall decoration, your emotion and greenery in profusion
1 tree in the world with our printer / 1(or more!) tree(s) in the Eastern Townships with the Fondation SÉTHY
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