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Writer's pictureChristiane

I change my skin like a snake


Action Déco ris reborn under a new brand image

Have you noticed the new Action Deco logo? It's beautiful, isn't it? Personally, I think it's more than great. It's even a gift from heaven that came to me on the wings of an angel named Marc-André.

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I have known him for 3 years, having had the opportunity to lead personal development training sessions for artists with him. Naturally, a unique link was woven between us and although we only communicated virtually, it remains strong and precious.

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This led me last year to follow a training on Ikigai with Marc-André during which I became aware of the importance for me of reforesting the planet. It became my personal mission, with no apparent link to my business.

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Then, all of a sudden, I started to associate the sale of my reproductions with the planting of trees, until I started my green collaboration with the Fondation SÉTHY. , I really didn't see what jumped out at Marc-André, the ECO portion of my company's name. In no time at all, he created a promising first draft of what would become the logo that I am presenting to you now. The name of the company remains the same, but with a pictorial emphasis on ecology and trees.

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As the intuitive that I am, I believe in synchronicity and the appointments that life sends us. This gift from Marc-André is one of those magical rendez-vous. Everything happened in a natural way, in fluidity and simplicity, in alignment with this mission that I have been promoting since last fall. It is all the more precious to me because it comes from him and because he has all my esteem, in addition to being a branding specialist.

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It is one more confirmation that I am on the right path with my message, my products and my artists. Although I sell reproductions on acrylic and white aluminum which are products, my impact on nature is minimal since the prints are made on demand. And as I replant trees following each sale, I erase the small carbon footprint created and give back to the community and animals shelter and resources.

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When I started Action Deco, I didn't have even the slightest spark of an idea of the mission I've now made my own. I'm proud of how far I've come, the little bumps in the road that have helped me find my niche, and this new logo that brilliantly caps off the sum of all that journey.

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Action Déco, your wall decoration, your emotion and greenery in profusion

1 tree in the world with our printer / 1(or more!) tree(s) in the Eastern Townships with the Fondation SÉTHY

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To discover the world of Marc-André Cright, click here! marcandrecright.com

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