Have you ever wondered why you should choose a reproduction rather than an original for your home decor?
It's a question I'm often asked, which I'll share with you here:
“Why sell reproductions and thus “take the wind out of the sails” of artists who create original works?”
Thanks for this question, as it raises a frequent misunderstanding about the role and value of art reproductions, both among customers and among some artists. Here's why reproductions occupy a legitimate and important place in the art world.
Mass-market reproductions vs. artist reproductions: An essential difference
First and foremost, it's important to distinguish between reproductions sold in supermarkets and those created and promoted by Action Déco. The low-price reproductions sold by the big chains can overshadow the artists' work by offering images with no history, no soul, mass-produced and with no personal link to the creator.
The reproductions offered by Action Déco, on the other hand, tell a story. They are designed in collaboration with the artists, and offer several essential advantages:
Additional income for artists: By choosing a reproduction, you enable the artist to earn additional income, which contributes directly to his or her career and recognition.
Art accessible to all budgets: Reproductions make artists' work accessible to those who might not otherwise be able to acquire an original. They bring art into everyone's life, without sacrificing quality.
High-quality, customizable media: The media we use, such as white aluminum or acrylic, add a unique touch to each work and allow everyone to personalize the visual experience to their own taste.
An ideal gift: Offering a reproduction is a great way to share a meaningful piece of art without the higher cost of an original. It remains a personal and unique gesture, ideal for marking a special occasion.
Soul, history, energy: Unlike impersonal prints, our reproductions carry the essence of the artist. Buying a reproduction means acquiring a small part of the artist's creative universe.
The value of original artworks and reproductions
Contrary to popular belief, reproductions in no way devalue original works. On the contrary, they enhance the artist's value by increasing his or her visibility and notoriety, which in turn can boost the value of the work. In this way, each reproduction in circulation helps to build and strengthen the artist's reputation.
A promise of authenticity with Action Déco
At Action Déco, each reproduction is a limited edition work of art, with a maximum of 150 copies, sometimes fewer, accompanied by a certificate of authenticity. This means that, even though it's a reproduction, you're assured of owning a unique and precious piece that won't be found in all your neighbors' homes!
Explore our artworks and find the one that suits you best
Discover our selection of over 300 visual art reproductions, each carefully chosen for its history, energy and quality. Immerse yourself in the world of our artists and find the reproduction that will enrich your space while supporting creativity.
Christiane planting 2 trees per reproduction sold 🌳🌳🥰
Multiplying art and life
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